There is a theme I am witnessing in the industry that follows what is happening in society on a larger scale – Technology. Prior to the smart phone, which is, only 10 years old I carried with me excel spreadsheets with all my Owners, Tenants and Vendor contact info. There were limited options for property managers when it came to technology or software. In fact, advertising in the newspaper was the only option and it was very expensive. Now, I doubt anyone uses the newspaper anymore to advertise rentals.