So, you’re thinking about starting an email newsletter for your property management company. Excellent. Fourth quarter is a great time to establish goals and plans for your business in the New Year!
An email newsletter seems like (and really…is) a simple way to educate and foster positive communication with your clientele. Through a newsletter, you can proactively share updates and announcements, as well as educate your owners, tenants, and prospects all at once, rather than try to pass along information and useful knowledge to them one at a time.
I’m something of an email marketing expert, thanks to my 4 ½ year stint working as a consultant/trainer for Infusionsoft and 6 years of experience producing and sending property management newsletters, so I want to share some words of wisdom to help you avoid these common newsletter mistakes. Read more →