In September, I wrote an article about identifying the “perfect client” for your property management business. This is a critical first step toward developing a strong lifecycle marketing plan. It helps you become more intentional when communicating about your company and choosing how you position your services.
When you understand the characteristics of your perfect client, you can map out a more effective marketing strategy to attract those “kind” of prospects and convert more of them to clients. As you devise your plan use the following relationship stages to provide context and help you stay focused on the proper business goals. Read more →