Do you remember when you got your driver’s license?
I do! I was 16 and I thought I knew everything. I couldn’t wait to get behind the wheel, squeal my tires, and hit the road. I was aware of speed limits and traffic laws. I knew there were penalties (if I got caught). But I have to admit that these “legalities” were not necessarily at the top of my mind. I just wanted to GO!
In my last article, Email Marketing: Classic or Clunker? I told you that, in the 1990s, email marketing became the hot alternative to expensive advertising. Well, the email marketers of the time were like a new teenage driver – full of ambition and low on consideration. In fact, they inspired a new 4-letter word – SPAM. Businesses (legitimate and not) flooded people with messages they did not ask for and did not want. Read more →